Latest from the Emerald Coast

  • Escape the Crowds: Discover Fall On Scenic 30A
    by SoWal Staff on August 28, 2025 at 1:15 pm

    When is the best time to visit 30A? SoWal insiders know that it's hard to beat fall days in South Walton with fewer visitors, cooler temps, and the busiest schedule of events of the year. St. Joe Hospitality has assembled a legendary collection of hotels along Scenic 30A for your visits any time of the year. We share below the most recent offerings from our community website supporter: unforgettable experiences for fall events and activities.

  • HWY 331 Paddle Club Launching At Lake DeFuniak Sep 13
    by SoWal Staff on August 25, 2025 at 12:43 pm

     Locals often say there is something magical about Lake DeFuniak — a rare, perfectly round, spring-fed lake whose natural beauty has drawn people to its shores for generations. It is a place that inspires reflection, connection, and a return to its quiet majesty time and again. Beginning this fall, the HWY 331 Paddle Club will add to that tradition, launching Saturday, Sept. 13, 2025, at 9 a.m., with weekly gatherings planned every Saturday morning thereafter.

  • Havana Nights at The Pearl Hotel In Rosemary Beach Aug 22
    by SoWal Staff on August 22, 2025 at 2:17 pm

    Embark on a lively Cuban-inspired evening at the inaugural Havana Nights at The Pearl Hotel. An adults-only event filled with competition and entertainment, festivities begin at 5PM on Friday, August 22nd in the Ballroom and continue throughout the hotel until 10PM. 

  • Inaugural Cars of 30A Event At Alys Beach Oct 3 & 4
    by SoWal Staff on August 22, 2025 at 2:06 pm

    Alys Beach + Cars of 30A: An Elite Automotive Experience, an extraordinary celebration of craftsmanship, luxury, and innovation, where exquisite design meets performance is set for October 3 – 4. Join the 30A community for two unforgettable days as Cars of 30A presents an elite, highly curated collection of over 150+ rare and high-performance automobiles, set against Alys Beach's unique landscape. Purchase tickets and learn more: carsof30a.com.

  • The Carole King Musical at ECTC September 18 - October 12
    by SoWal Staff on August 22, 2025 at 2:02 pm

     Emerald Coast Theatre Company (ECTC) raises the curtain on its 13th season with the Tony and Grammy Award-winning Beautiful: The Carole King Musical, running September 18 through October 12 at ECTC’s stage in Grand Boulevard Town Center.